IZZE is a feel-good, get-together sparkling fruit drink which embraces the values of sharing and socializing. This project was a rebranding project in which the visual identity was redesigned to add life to the brand while keeping its original aesthetics and values while changing its tone of voice to make it slightly bolder and more fun. The redesign focuses on showcasing the new creative flavors using moderately-playful illustrations of the ingredients since the original brand elements depended on imagery. The color scheme remained the same as it was. The original logo had a more static look which reflected a more serious spirit, whereas the face-lifted logo had a bolder and friendlier look.
