Mora is a skincare brand that offers natural products made of Morocco’s finest ingredients. The name ‘Mora’ is inspired by the combination of ‘Moroccan + Organics.’ The brand reflects authentic Moroccan traditions in making handmade skincare in a modern and elegant way. The brand’s logo represents one of the most treasured products ofMorocco, which is the Argan plant, as the brand makes handmade products using only natural ingredients, highlighting that Argan extract is the main ingredient. The overall visual elements show sophistication and authenticity by highlighting the source of this ingredient which is why earthy tones are used as the color scheme, which represents the soil, leaves, and seed of the Argan plant.