The campaign promotes the new Product of Rock Paper Scissors ' Rifqa'. Which is a postcard pack that offers the target audience a set of post cards which they can fill each card manually then send the whole pack to their loved ones. It aims to promote the new product by engaging the target audience in a unique experience by bringing back the old-fashioned way of communication where people send letters to their loved ones through mail, which will help them strengthen their friendships, bring back their memories, and spread happiness.
The campaign is advertised through Posters and Floor Decals
It includes the product's package which contains the postcards, and promotional elements which are a card envelope and stamps.
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